An inside look at the new Mathers concept store.
This month, we opened our new Mathers ‘Concept’ Store – an innovative retail space providing more than just comfortable footwear. From the exclusive range of local and international brands and sophisticated store design to the integrated fit-technology, the new store has been thoughtfully curated to showcase Mathers’ 100-year commitment as Australia’s Master Shoe-Fitter.
Proud of this commitment by Mathers, we have dubbed it the ‘gold standard’ of service – a testament to our ethos that comfort extends beyond our customers’ feet, to the entire shopping experience.
At the heart of this transformation is Mathers’ foot scanning system. Staff can use this scanning system to accurately measure a customer’ ‘s height, and the length and width of their feet and present them with a selection of recommended footwear. Footwear that fits correctly promotes foot health and ensures our customers move with ease. Mathers isn’t just selling footwear; they’re promoting well-being.
This is just one facet of MFG’ ‘s transformation agenda and complements the addition of newly implemented Point of Sale (POS) technology – New Store. The NewStore POS system has been rolled out across all Mathers stores, allowing for a more seamless experience, both for staff and customers. The POS model is completely portable, ensuring customers can make purchases effortlessly from wherever they’ ‘re standing; a delightful departure from the conventional in-store experience, emphasising convenience at every step.
Chief Experience Officer Kelly Price, believes embracing the right technology is critical in delivering a robust transformation program, stating, “These technological advancements provide us with deep insights into our market and its vast potential.” The new concept store will help bridge this gap, providing Mathers’ customers the confidence to buy online once they are accustomed to the style and fit.
Every step of this transformation is taken with careful thought and feedback from those on the frontline – our store staff. They play an invaluable role in documenting what is working well and what isn’t, which will inform the rest of the rollout.
“We are deeply committed to our transformative journey, always aiming for meaningful and impactful changes to make our business stronger and provide a better experience for our customers,” Price adds.
The new Mathers concept store is now open at Melbourne’ ‘s Eastland Shopping Centre, and several other Mathers concept stores will roll out over the next twelve months.
Explore where you can experience a custom fit at Mathers
Author: Munro Footwear Group