Operations

Australia's largest privately owned footwear retailer

Our vertically integrated business allows for greater control and certainty across our supply chain, affording us agility and tighter quality control.

Headquartered in Melbourne, Australia, MFG is the parent company to several wholly owned entities that operate in Australia.

With 15 internally designed and developed brands and 98 external brands sold across our three consumer channels, our operations are both broad and complex.

Focused on driving the sustainable, long-term growth of our national footprint of retail stores, e-commerce sites, and wholesale partners, we are continually investing in infrastructure, systems and capability to ensure we are best placed to respond to the needs of our customers.

Discover more about our operations and value chain.

Retail

Our national retail operation consists of single-branded stores exclusively showcasing our internally developed footwear and multi-branded stores offering internally and externally developed brands.

E-Commerce

With over 30 million visits across our e-commerce sites annually, we are committed to creating a frictionless omnichannel future where our customers can move seamlessly between our retail and online stores.

Wholesale

Our wholesale business further strengthens our direct physical and digital footprint. From department stores to independent boutiques, today we sell our products through over 600 domestic and international wholesale partners.

Support
Office

Our Abbotsford headquarters, affectionately known as MHub, is where our specialised shared services team of over 250+ team members work to support and enable our extensive operations.

Distribution Centre

Purpose-built in 2022 to transform our customer fulfilment operations, our state-of-the-art Distribution Centre based in Victoria features Autonomous Mobile Robot (AMR) technology and a robust warehouse management system, with the capacity to store over 1.2 million units.

Supply Partners

We are proud of our long-standing supplier relationships. We actively seek to only partner with suppliers who share our commitment to manufacturing to the highest standard and echo our values and principles.