We’re thrilled to announce that we have added Rockport, the globally recognised comfort brand, to our wholesale portfolio through a partnership with Authentic Brands Group (Authentic). As the brand’s new partner, we will be responsible for its distribution across Australia and New Zealand for the next five years.
Rockport was founded in 1971, and has a presence in more than 60 countries. The brand infuses dress shoes with sport-comfort technology, ensuring that style and foot health go hand in hand.
Lim Mi-Kyoung, SVP, Head of Australia and New Zealand at Authentic said, “MFG is the perfect distribution partner for Rockport in Australia and New Zealand – not only for their wholesale capabilities but also for their inherent connection to the brand, as they themselves are a long-term Rockport customer through their Styletread and Mountfords businesses. MFG understands the opportunities that the brand presents, and we look forward to working very closely with them to bring the brand to new heights throughout the region.”
We are incredibly excited about the opportunity and look forward to contributing to the growth and expansion of Rockport’s business. Our immediate priorities are to ensure Rockport’s classics are back in stock before Christmas, to develop a new ecommerce website and to introduce new and captivating styles in time for Winter 2025.
Chief Product Officer Bill Munro looks forward to meeting with existing Rockport customers and confirms, ‘With such a strong and loyal customer base, we know how vital the classics are, but we’re also excited about exploring new opportunities within the men’s and women’s categories.”