We are excited to announce that we have completed our tenth acquisition in ten years by adding The Trybe to our portfolio of brands.
Children’s footwear is nothing new for us, as proven by the expansive Back-to-School program we’ve run for more than 30 years. We’re continually investing in the segment, and in 2023 we acquired Bobux, a globally recognised infant and toddler footwear brand. Adding The Trybe to our portfolio offers us an opportunity to expand our market share in the children’s footwear segment by providing a retail vehicle that customers can access year-round, rather than only during the Back to School season or online.
Launched 5 years ago by the Accent Group, The Trybe has a distinct position in the marketplace and offers a large assortment of kids’ shoes from global brands such as Nike and Asics, as well as popular trend and utility brands. Despite its modest 16-store footprint, the brand has continued to deliver strong performance amid a challenging retail environment.
Co-CEO Marcus Bartlett said, “We’re confident that under our business model, together with The Trybe’s existing brand positioning and recognition, the brand will continue to flourish and reach its full potential.”
The sale will be completed on Friday, 16 August, with all retail employees and several support office team members offered employment with MFG. MFG will work closely with the Accent Group team to ensure the smooth transition of the brand, with the handover scheduled to be completed by the end of October 2024.
Read the full media release here.